50+ TikTok Content Ideas
Stuck on what to post? Here's a massive library of proven content ideas organized by niche, plus viral formats you can adapt.
The Secret to Endless Content
The best TikTok creators don't reinvent the wheel with every video. They take proven formats and add their unique perspective. The ideas below are templates—adapt them to your niche, personality, and audience. Consistency matters more than perfection. Start creating, see what resonates, and double down on what works.
Ideas by Niche
Entertainment
- •Day in my life vlogs with unexpected twists
- •Reaction videos to viral trends
- •Comedy skits about relatable situations
- •Storytime with dramatic reveals
- •Lip-sync to trending audio
- •Behind-the-scenes of your hobbies
- •Transformation videos (outfit, room, makeup)
- •Expectation vs reality comparisons
Education
- •Quick facts people don't know
- •Myth-busting common beliefs
- •How-to tutorials in your expertise
- •Explain complex topics simply
- •Money-saving tips and hacks
- •Career advice from your industry
- •Language learning tips
- •Historical facts that sound fake
Food & Cooking
- •Quick recipes under 60 seconds
- •Food hack compilations
- •Restaurant reviews and recommendations
- •Trying viral food trends
- •Meal prep for the week
- •Grocery hauls with prices
- •Cooking fails and recoveries
- •Secret menu items at restaurants
Fitness & Health
- •Quick workout routines
- •Form check and correction videos
- •Healthy meal ideas
- •Fitness transformation stories
- •Gym fails and what to do instead
- •Stretching routines for desk workers
- •Mental health tips and awareness
- •Sleep improvement strategies
Shopping & Reviews
- •Amazon finds you didn't know you needed
- •Honest product reviews
- •Dupe vs original comparisons
- •Thrift hauls and hidden gems
- •Unboxing with genuine reactions
- •Products that changed my life
- •Things I regret buying
- •Best purchases under $20
Gaming
- •Gameplay highlights and clutch moments
- •Game reviews in 60 seconds
- •Tips and tricks for popular games
- •Gaming setup tours
- •Funny gaming moments
- •Rage compilation reactions
- •New game first impressions
- •Comparison of game versions
8 Viral Video Formats
These formats work across almost every niche. Learn them, and you'll always have a structure to fall back on.
1. The Hook & Reveal
Start with an intriguing statement, then reveal the answer at the end. Example: "This $5 product saved my skin..."
2. POV Videos
Put the viewer in a scenario. "POV: You're the only one who noticed..." Works great for relatable content.
3. Before & After
Show a transformation. Room makeovers, skill progression, weight loss journeys—the contrast is satisfying.
4. Duet/Stitch Reactions
React to viral content or add your own perspective. Piggyback on existing trends for exposure.
5. List Format
"3 things I wish I knew before..." Lists are easy to follow and encourage saves for later reference.
6. Green Screen Explainers
Use green screen to show articles, screenshots, or images while you explain. Perfect for news and commentary.
7. Get Ready With Me (GRWM)
Film yourself getting ready while talking about a topic. Casual and engaging format.
8. Story Time
Tell a personal story with parts to encourage follows for the next episode. Build suspense.
Content Creation Tips
Batch create: Film multiple videos in one session. This saves setup time and keeps you consistent even on busy days.
Repurpose content: Turn one idea into multiple videos. A list of "10 tips" can become 10 individual videos, each diving deeper into one tip.
Follow trends quickly: When a sound or format goes viral, create your version within the first 24-48 hours for maximum reach.
Save ideas constantly: Keep a notes app open. When you see something interesting, save it. When you're ready to create, you'll have a backlog of inspiration.
Ready to Create?
Now that you have ideas, learn how to maximize their reach with our growth strategies.